One work from home job that doesn’t get a lot of buzz – and probably should – is working as a Pinterest virtual assistant.
This is a job that involves helping businesses, entrepreneurs, and bloggers get more traffic to their website by creating and managing a successful Pinterest account.
Interested in learning more? This guide will walk you through everything you need to know about how to become a Pinterest virtual assistant.
This post contains affiliate links, which means I may receive a small commission, at no cost to you, if you make a purchase through a link.
What is a Pinterest Virtual Assistant?
A virtual assistant is someone who works from home providing a variety of virtual tasks for their clients. Virtual assistant services can include anything from writing content to answering emails. In this case, the services you’ll be offering are creating and managing a thriving social presence on Pinterest for your client.
Most business owners big and small recognize the importance of using Pinterest to drive traffic and increase business, but few have the talent or time to utilize the platform to its full potential.
Having an active presence on Pinterest means you must work to build up your platform. This involves regularly creating click-worthy pins, creating optimized pin descriptions, and uploading pins at optimal times.
It can be a tedious process, and one that many bloggers and entrepreneurs are more than happy to outsource to Pinterest virtual assistants.
A Pinterest virtual assistant can help a blogger increase their audience and get noticed.
If you want to make money from home as a virtual assistant, becoming a Pinterest specialist can make you very good money, and boasts and eager client base.
This is a really excellent job for moms who want to work from home because you can do EVERYTHING in your spare time.
Pinterest is one of the most powerful social media and marketing platforms on the web.
At the time of this writing, it boasts over 335 million visitors each month. Savvy business owners and entrepreneurs want to leverage the power of Pinterest and create pins that will get noticed by all these users. For this reason, working as a Pinterest virtual assistant is an in-demand and lucrative work from home job.
Pinterest is a huge marketing tool. Many bloggers make thousands of dollars per month on traffic that they receive from Pinterest alone.
That’s because the more users visit a site, the more bloggers are able to sell their products or get revenue from ad income. Since Pinterest traffic is so lucrative, the platform is way too valuable for anyone to ignore.
While it’s extremely important, it’s also time consuming.
As you’ll see, there’s a lot to learn with running and managing a successful Pinterest account.
While this typically isn’t a problem for a Pinterest virtual assistant who can invest time into training for this job, it can be overwhelming for a blogger who has a myriad of other tasks to accomplish. That’s why many people are more than willing to hire a Pinterest virtual assistant to handle this aspect of their business.
How Much Money Can You Make as a Pinterest Virtual Assistant?
Working as a Pinterest virtual assistant does require some learning upfront, but is it actually worth it? The answer is, absolutely!
Depending on each particular client and the scope of how much they’re expecting you to pin, you could easily make $500 each month per client. Sounds good to me!
Once you understand how Pinterest works and have a routine down for creating and scheduling pins, it’s very easy to scale your business and take on a number of clients.
Like anything, the more you work, the more money you stand to make.
How to Become a Pinterest Virtual Assistant
The first step to Pinterest success is building up your virtual assistant business.
This means learning how to create your website, market yourself, price your services, and niche down to determine what you’ll offer. In this case, niching down is easy – you know from the start that you’ll offer Pinterest services.
Niching down and specializing in Pinterest allows you to invest your time and knowledge into learning everything you can about Pinterest, and then specializing in that field. Clients will want to come to you because they’ll view you as a master in Pinterest.
Specializing in this way is much more appealing to clients, and can also help you command higher rates, than if you were to offer Pinterest services in addition to a host of other things.
For more information on how to set up your virtual assistant business, I recommend Abbey Ashley’s virtual assistant training. She offers free training to help you further determine if this is the right work at home choice for you.
What You’ll Need to Know (and How to Learn It)
In order to succeed as a Pinterest virtual assistant, you have to know how Pinterest works.
Once you are confident in establishing your virtual assistant business, you need to know the ins and outs of Pinterest.
This is especially important in learning how to become a Pinterest virtual assistant. You can’t expect to offer this service to clients until you have a thorough knowledge of how it works yourself.
Working as a Pinterest virtual assistant is more than just creating pins for your clients. You’ll need to have an understanding of the following things:
- Creating and setting up a business account in Pinterest
- Designing eye-catching pins
- Using words that will get noticed and (more importantly) garner clicks
- Writing SEO-optimized Pinterest descriptions
- Creating a scheduling plan (either manual or with a scheduler)
- Setting up Tailwind
- Running and managing promoted pin campaigns
So, how do you learn all of this?
For starters, get a really good course that teaches you how to run a successful Pinterest business account. You want one that is regularly updated to reflect current Pinterest best practices.
Unfortunately, it seems that Pinterest often changes what they consider to be best practices. For example, they used to recommend that you create a whole bunch of boards and then repin the same pin over and over to each relevant board. That’s no longer the way to do it.
At the time of this writing, it appears that Pinterest favors fresh pins and doesn’t recommend repining at all. This means you can create a brand new pin each time you’re pinning. This seems like a lot of work, but you’re no longer pinning 30+ pins a day. Instead, just a handful will do.
This is tricky, because many course creators don’t do this.
In short, Pinterest changes all.the.time.
What worked two years ago is not recommended now.
If you’re looking for a good Pinterest course, you need to make sure it’s regularly updated to reflect all the crazy changes that Pinterest is constantly doing. When you buy a course, you should have lifetime access so you can always check to see what’s new, but make sure to double-check this.
Unfortunately, you’ll see many Pinterest “gurus” selling a course that hasn’t been updated in a year or two. If you buy one of these outdated courses, you’ll be selling yourself short and have a hard time garnering success for your clients.
If you want solid Pinterest advice you know will be up-to-date, I recommend Carly Campbell’s Pinteresting Strategies. Carly knows her stuff when it comes to Pinterest, and she always makes sure her course info is fresh and relevant.
In addition to the course, you’ll want to find some industry leaders you can follow (like Carly). Sign up for their social media pages and get on their email lists. This way you’ll be in-the-know when something changes on Pinterest.
If you buy a good Pinterest course and follow industry leaders, you’ll be up-to-date whenever Pinterest makes a change. It’s all part of offering the best to your clients in your virtual assistant work.
Tools You’ll Need to Work as a Pinterest Virtual Assistant
Once you know how Pinterest works, there aren’t too many things you’ll need to keep your business running smoothly long-term.
In most cases, you’ll need only one or two tools, including the following:
- Canva/PicMonkey/PhotoShop – The most crucial tool you’ll need is the software to create your pins. Most people use Canva or PicMonkey for pin creation, but if you’re familiar with PhotoShop you could definitely use this too. (Click here to sign up for a free Canva account and earn 1 Canva credit in the process).
- Tailwind – Tailwind is a scheduling tool that allows you to schedule all of your pins in advance. It’s not totally necessary, especially if you’re a blogger just pinning for yourself, but once you start managing several Pinterest accounts (which ideally you will be as a Pinterest virtual assistant), you’ll really need a scheduling tool to help you stay organized. Tailwind is the only scheduler approved by Pinterest. Click here to sign up for a Plus account and get a free $15 credit.
- Stock Photo membership – Many Pinterest experts advise against using the standard free photos for pins. Instead, these experts have found that paid photos generally do much better on the platform. It often helps to have a paid membership to a stock photo site. I use DepositPhotos and find it to have an excellent selection. I recommend this to anyone who needs a stock photo site for their pins.
Remember: These tools all come with a fee, but this is not a cost you should cover yourself. Instead, include these monthly membership fees in the amount you charge your clients (just be sure to disclose all these fees upfront first).
Final Things to Know About Working as a Pinterest Virtual Assistant
Once you understand how Pinterest works, you’ll find that working as a Pinterest virtual assistant is one of the easiest remote jobs you can find.
If you’re a mom looking for a work from home job that fits into your schedule, you can’t go wrong with this job.
Start with Carly’s course to understand exactly how Pinterest works, and begin spending time on the platform thinking as a business owner, and not as a browser.
What pins catch your attention? What topics or subjects do you see that are trending?
Next, set up your virtual assistant business. With Ashley’s help, you’ll understand how to attract clients and set yourself up for business success.
Once you’ve established these firm foundational aspects of your business, you’ll be well-prepared for work at home success as a Pinterest virtual assistant.
Looking for more work at home ideas? Consider some of the following: